Nail the ask!

Ask boldly, listen closely

Sample Ask Language

Make it your own

"Based on our conversation today and your passion for [X], 
I'd like to ask you to consider a gift of $[amount] over [time frame]. 
This would allow us to [specific impact]. 

We’re asking now because [why now]. Would you be willing to do that?"

Then stop talking.

Donor Responses + Pivot Questions

Donor Response

Your response

Your pivot

Yes

THANK YOU! …for your incredible generosity.

(And don’t act surprised!)

How can I make sure that you feel good about this gift?

That’s flattering

THANK YOU! …for your honesty.
I absolutely understand.

Is there an amount that better hits the mark?

No

THANK YOU! …for your honesty.

Would you be willing to share more about your thought process?

What’s on
your mind?

I need to think about it

THANK YOU!
…for considering this opportunity.